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Our Standard
Nontoxic, ethical, regenerative — the principles we hold, room by room.
As we navigate greenwashing and the impact our choices have on the planet, we focus on a return to the wisdom of nature — and the wellbeing and vitality it restores.
We tried navigating the wellness minefield ourselves and found too many claims went unverified. We couldn't find a solution we trusted that supports wellbeing for all, so we created one.
Our standard holds every brand and product to a considered process before it is welcomed into the Haus. Each is personally researched and assessed against published research, ingredient databases, recognised safety standards and certifications, alongside expert guidance and our own lived experience.
We look beyond the label — considering ingredients and materials, how something is made, who made it, its longevity and its wider impact. Where there is no perfect option, we seek the most considered choice available, with the same discernment we apply to everything we share.
Our aim is to make navigating this minefield effortless — empowering you to make considered changes, room by room or all at once, and leave more space for rest and joy.
Our Principles
At Naturel Haus wellness begins with nature. The products and brands we share support an intentional life, conducive to healing.
Non-toxic
Every product we share is free from harmful toxins, carefully chosen to protect both your health and the wellbeing of your home. The everyday products we use—from skincare to cleaning—can quietly add to our body’s toxic burden over time. That’s why our curation is intentional, removing the guesswork so you can trust that what touches your skin, your family, and your space is safe, considered, and aligned with our values—without having to compromise on quality or aesthetics.
Ethical
Ethics are at the heart of our curation. We partner with makers and brands who embody integrity, uphold transparency and have respect for people and planet—ensuring each product is not only efficacious and beautiful, but also crafted with fairness, dignity, responsibility, and purpose at its core. In this way your choices are elevated beyond their function—becoming conscious expressions of beauty, trust and purpose.
Regenerative
To regenerate is to give back—to restore balance, renew vitality and sustain the future. At Naturel Haus, we seek out products and practices that work in harmony with the earth, fostering cycles of renewal that nourish both body and planet. Each choice is an invitation to live more slowly, more consciously and more in rhythm with nature.
Ingredients We Avoid
Look for: methylparaben, propylparaben, butylparaben, ethylparaben
• Hormone disruptors that mimic estrogen; linked to breast cancer and reproductive toxicity
• Found in: moisturizers, sunscreens, shampoos, conditioners, foundations, baby lotions
Look for: DEP, DBP, DEHP - often hidden under "Fragrance" or "Parfum"
• Endocrine disruptors; linked to fertility issues, birth defects, asthma
• Found in: perfumes, deodorants, body sprays, air fresheners, vinyl shower curtains, nail polish
Look for: Fragrance, Parfum (with no ingredient breakdown)
• Can include hundreds of undisclosed chemicals, often including phthalates and allergens
• Found in: perfumes, lotions, shampoos, room sprays, candles, cleaning products, dryer sheets
Look for: SLS, SLES
• Skin and eye irritant; SLES may be contaminated with 1,4-dioxane (a probable carcinogen)
• Found in: body wash, toothpaste, hand soap, shampoo, facial cleansers, bubble bath
Look for: PEG followed by numbers (e.g. PEG-7, PEG-40)
• Can be contaminated with carcinogens (ethylene oxide, 1,4-dioxane); non-biodegradable
• Found in: creams, serums, sunscreen, shaving gel, baby wipes, conditioners
Look for: DMDM hydantoin, quaternium-15, diazolidinyl urea, imidazolidinyl urea, bronopol
• Known human carcinogen; releases formaldehyde slowly into products.
• Found in: nail hardeners, shampoos, liquid soaps, eyelash glue, hair straighteners, some baby products
Look for: Paraffinum Liquidum, Petrolatum, Liquid Paraffin, White Oil
• Petroleum-derived; may contain contaminants and block natural skin function
• Found in: lip balms, baby oil, moisturizers, makeup removers, ointments
Look for: dimethicone, cyclopentasiloxane, methicone, copolymers
• Non-biodegradable; can clog pores, build up on skin and hair, and harm waterways
• Found in: primers, moisturizers, BB creams, hair serums, anti-frizz products, sunscreens
Look for: oxybenzone, octyl methoxycinnamate, ethylhexyl methoxycinnamate
• Endocrine disruptors; linked to coral reef damage and allergic reactions
• Found in: chemical sunscreens, SPF lip balms, SPF foundations and moisturisers
Look for: Carbon Black, D&C Black No. 2, CI 77266
• Derived from coal tar; classified as a possible human carcinogen
• Found in: mascara, eyeliner, brow pencils, tattoo ink, hair dyes
Look for: Triclosan, Triclocarban
• Antibacterial agent linked to hormone disruption and antibiotic resistance
• Found in: antibacterial soaps, toothpaste, deodorants, cutting boards, sponges
Look for: Toluene, methylbenzene, phenylmethane
• Neurotoxic solvent harmful to fetal development and respiratory health
• Found in: nail polish, nail hardeners, adhesives, paints, some hair dyes
Look for: isopropyl alcohol, SD alcohol, alcohol denat., ethanol
• Strips skin barrier, disrupts microbiome, causes dryness and irritation
• Found in: toners, astringents, hair sprays, hand sanitizers, cleansers
Look for: acrylates, polybutene, PVP, carbomers, nylon-12
• Non-biodegradable; pollute oceans and persist in ecosystems
• Found in: glitter makeup, foundation, mascara, nail polish, face masks
Look for: PTFE, perfluorooctanoic acid, fluoropolymers, “non-stick,” “stain-resistant”
• Persistent in the environment; linked to cancer, liver damage, hormone disruption
• Found in: non-stick cookware, stain-resistant fabrics, waterproof jackets, some waterproof makeup, period underwear
Our Values
Realign your life - return to nature
Born from a commitment to heal the self through a return to the restorative forces of nature and a surrender through transformation, the vision of Naturel Haus comes with the acknowledgement and the deep reverence of realising we need to go back to basics. To make things from scratch, invest in things that are made well and are worthy of their value, and to support brands that are doing the right thing by our health, society, and planet. This way of life is celebrated here as we rewrite the script on wellbeing.
Information is power - trust
A curation of vetted products you can trust for every area of the self and the home. We are guided by a desire to provide effortlessness and help navigate the damaging effects of greenwashing. Our information is intentional, and resources are shared to uplift and empower you to make small changes gradually. We’ve spent years devoted to the world of wellness, with shared education built on personal experience and honed expertise. Its most meaningful to be there for each other and to sustain a lasting vision of what this life can be.
Ritual of the every day - of rest & joy
At Naturel Haus you will find a celebration of self-care, and devotion to living in the present moment, nurturing yourself and engaging in rituals as we navigate all aspects of the wellness landscape to heal and thrive. Through our intentional selection of products and shared knowledge, Naturel Haus promotes an antidote to the hustle and grind culture and embodies our commitment to all things regenerative, ethical and non-toxic, welcoming and supporting you to regain your vitality and inner radiance.