{"title":"New Mum Edit","description":"","products":[{"product_id":"hydramama-blackcurrant","title":"HYDRAMAMA Blackcurrant","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned by parents and backed by science, Hydramama® is the drink you’ll need to support you through conception to postpartum. A new age isotonic drink, Hydramama® uses bioavailable water-soluble forms of vitamins to help ensure the best level of absorption. Think of it as a tasty drink that has the added benefits of Electrolytes, Folate, Vitamin B6 and Vitamin C. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEndorsed by the Australian College of Midwives, this liquid aid will help ease all those “head in a bowl” moments during pregnancy aka nausea, sickness, headaches and extreme dehydration. During labour, our drink works beautifully as an alternative to promote energy and after birth, acts as a tasty beverage to keep the milky goodness flowing. These easy-to-digest, quenching and sugar-free drinks will help to fill your cup (literally).\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mini + Me","offers":[{"title":"Default Title","offer_id":51722316677413,"sku":null,"price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/EDIT-LUCY-ALCORN-MINI_ME179577.webp?v=1765436776"},{"product_id":"bumpsuit-cindy-romper","title":"BUMPSUIT Cindy Romper","description":"\u003cp\u003eThe Cotton Cindy Romper\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe daily uniform of modern motherhood (and beyond)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur best-selling, award-winning style. Meet the romper you wont want to take off throughout pregnancy and postpartum, a must have for your materntiy wardrobe. Featuring a scoop neckline with wide supportive straps. The Cindy is a pull-on style romper, easy to get in and out of. An essential base layer that can be dressed up or down, or worn as is. Bumpsuit is made to be worn throughout all stages of life, transitioning with the body as it stretches and grows throughout maternity, postpartum and beyond. Made of a lightweight, 4-way stretch Brushed Jersey fabric, this versatile onesie will maintain fit and support all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-lined in cotton jersey fabric\u003c\/li\u003e\n\u003cli\u003eSuper soft 4-way stretch fabric\u003c\/li\u003e\n\u003cli\u003eCan be worn pre-pregnancy, during pregnancy, postpartum and beyond\u003c\/li\u003e\n\u003cli\u003eHits at mid-thigh\u003c\/li\u003e\n\u003cli\u003eScoop neckline with wide straps\u003c\/li\u003e\n\u003cli\u003eBra-friendly\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bumpsuit","offers":[{"title":"Default Title","offer_id":51900911911205,"sku":null,"price":185.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/TheCindyBumpsuit.jpg?v=1768459169"},{"product_id":"bumpsuit-maternity-short","title":"BUMPSUIT Maternity Short","description":"\u003cp\u003eThe Cotton Maternity Short\u003cbr\u003e\u003cbr\u003eThe daily uniform of modern motherhood (and beyond)\u003cbr\u003eThe Buttery-soft, brushed cotton, over-the- bump short, is the perfect addition to your maternity wardrobe. Bumpsuit is made to be worn throughout all stages of life, transitioning with the body as it stretches and grows throughout maternity, postpartum and beyond. This stylish bike short that can be mixed and matched with most things in your closet. Double-lined in cotton for extra support, The Short is meant to last you through every stage of pregnancy.\u003c\/p\u003e\n\u003cp\u003eProduct Features:\u003cbr\u003eDouble-lined in cotton fabric\u003cbr\u003eSuper soft 4-way stretch fabric\u003cbr\u003eBrushed jersey handfeel\u003cbr\u003eCan be worn pre-pregnancy, during pregnancy, postpartum and beyond\u003cbr\u003eHits at mid-thigh\u003cbr\u003eSuper high-rise, over the bump waistband\u003c\/p\u003e","brand":"Bumpsuit","offers":[{"title":"Default Title","offer_id":52072822210853,"sku":null,"price":165.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/Bumpsuitcottonshort.jpg?v=1773383889"},{"product_id":"thery-compression-sleeve","title":"THERY Compression Sleeve","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTargeted wrist compression for pain relief and support.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eNew parent life can take a toll on your wrists, especially from repetitive lifting, feeding and pram pushing. The Helping Hand Wrist Compression Sleeve is designed to help relieve pain from conditions like De Quervain’s tenosynovitis (mum’s wrist) and carpal tunnel. Offering firm yet flexible compression, it helps reduce swelling and inflammation while maintaining mobility. Soft, breathable and seamless, it's easy to wear all day and discreet under clothing.\u003cbr\u003e\u003c\/p\u003e","brand":"Thery","offers":[{"title":"Default Title","offer_id":52091478573349,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/TheHelpingHandWristCompressionSleeve_9e6b640e-95cc-4979-988f-afa30516d722.webp?v=1773811117"},{"product_id":"noosa-basics-stretch-mark-oil","title":"NOOSA BASICS Stretch Mark Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNoosa Basics Stretch Mark Body Oil is a lightweight, fragrance-free oil that uses the powerful benefits of plant-based oils, such as Camellia and Rosehip. It works by soothing dry itchy skin and helps to prevent the appearance of stretch marks, scars and cellulite by firming the skin and increasing elasticity. It is a beautiful oil to use during pregnancy and postpartum. Suitable for all skin types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in Australia. Certified Organic. Vegan. Cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Noosa Basics","offers":[{"title":"Default Title","offer_id":52110408843557,"sku":null,"price":38.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/Stretch-Mark-Body-Oil.webp?v=1774082817"},{"product_id":"bumpsuit-cotton-lucy-unitard","title":"BUMPSUIT Cotton Lucy Unitard","description":"\u003cp\u003e\u003cspan\u003eThe daily uniform of modern motherhood (and beyond)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lucy, our best-selling, award-winning iconic Bumpsuit. Bumpsuit is made to be worn throughout all stages of life, transitioning with the body as it stretches and grows throughout maternity, postpartum and beyond. This Bumpsuit is full-length with a scoop neckline, wide supportive straps and can be styled with anything which makes it the ideal closet staple.  Double-lined in Bumpsuit Cotton Essential fabric for extra support, the cotton maternity unitard is an absolute must-have for any expecting mother.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-lined fabric\u003c\/li\u003e\n\u003cli\u003eSuper soft 4-way stretch fabric\u003c\/li\u003e\n\u003cli\u003eBrushed jersey handfeel\u003c\/li\u003e\n\u003cli\u003eCan be worn pre-pregnancy, during pregnancy, postpartum and beyond\u003c\/li\u003e\n\u003cli\u003eFull-body length\u003c\/li\u003e\n\u003cli\u003eScoop neckline with wide shoulder straps\u003c\/li\u003e\n\u003cli\u003eBra-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSizing \u0026amp; Measurements:\u003c\/p\u003e\n\u003cp\u003eMade from our cotton essential Bumpsuit fabric, which is made to gently stretch with the body through the stages of pregnancy. We recommend ordering Bumpsuits in your regular size. \u003c\/p\u003e\n\u003cp\u003eOur models are all wearing size S and L.\u003c\/p\u003e","brand":"Bumpsuit","offers":[{"title":"Default Title","offer_id":52119243129125,"sku":null,"price":225.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/CottonLucyunitard.jpg?v=1774155896"},{"product_id":"sleepybelly-pregnancy-pillow","title":"SLEEPYBELLY Pregnancy Pillow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSleepybelly's 3-piece design allows for optimal comfort and support, through your entire pregnancy however you choose to sleep – side, back or tummy. Many expectant mothers have found using a \u003c\/span\u003epregnancy pillow\u003cspan\u003e helps them to find a comfortable position to sleep deeper for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFrom 21 weeks, it’s suggested to not sleep on your back during pregnancy so finding a comfy position can prove a challenge. The Sleepybelly dual-sided design prevents you from rolling onto your back, allowing you to rest in the safest place possible. The sleepybelly pillow comes with three parts to ensure you receive the support you need. A long pillow shape provides comfortable front and back support, whilst the two side wedge pillows are great for bolstering your bump (you can adjust these as your belly grows). They come with bespoke cases too that can be removed and washed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sleepybelly","offers":[{"title":"Default Title","offer_id":52120253595941,"sku":null,"price":139.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/Sleepybelly_pillow.jpg?v=1774238881"},{"product_id":"il-tutto-frankie-electric-nursery-chair","title":"IL TUTTO Frankie Electric Nursery Chair","description":"\u003cp\u003eWrap yourself in a teddy- bear cuddle from our Frankie Nursery Chair in Taupe.\u003c\/p\u003e\n\u003cp\u003eThis IL Tutto nursery chair is designed with a stylish wooden base which adds a touch of charm to your nursery. Enjoy the convenience of a 180-degree swivel, electric recline with USB A and C charging points, and a gentle glide for those special soothing moments. The ergonomic design ensures optimal support for the feeding parent, enhanced by a tall backrest and an included lumbar cushion.\u003c\/p\u003e\n\u003cp\u003eCreate cherished moments in the cuddly haven of the Frankie in Taupe, where comfort, style, and functionality meet.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1hx1w1i\" data-start=\"1645\" data-end=\"1667\"\u003e\u003cspan role=\"text\"\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1668\" data-end=\"1916\"\u003e\n\u003cli data-section-id=\"15pbjy5\" data-start=\"1668\" data-end=\"1716\"\u003eElectric recline with adjustable positioning\u003c\/li\u003e\n\u003cli data-section-id=\"15pbjy5\" data-start=\"1668\" data-end=\"1716\"\u003eElevated wooden base\u003c\/li\u003e\n\u003cli data-section-id=\"1rzktyq\" data-start=\"1717\" data-end=\"1742\"\u003eSmooth gliding motion\u003c\/li\u003e\n\u003cli data-section-id=\"1327khz\" data-start=\"1743\" data-end=\"1784\"\u003eSoft teddy-fleece upholstery\u003c\/li\u003e\n\u003cli data-section-id=\"pcd4q7\" data-start=\"1785\" data-end=\"1831\"\u003eErgonomic support for feeding and recovery\u003c\/li\u003e\n\u003cli data-section-id=\"nan9bt\" data-start=\"1832\" data-end=\"1864\"\u003eUSB-A \u0026amp; USB-C charging ports\u003c\/li\u003e\n\u003cli data-section-id=\"x0ew8e\" data-start=\"1865\" data-end=\"1916\"\u003eDesigned for long-term comfort and everyday use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Il Tutto","offers":[{"title":"Default Title","offer_id":52524521750821,"sku":null,"price":1199.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/IlTuttoReclinerGlider.jpg?v=1780929117"},{"product_id":"il-tutto-cozee-breeze-lite-bassinet","title":"IL Tutto Cozee Breeze Lite Bassinet","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA lightweight bedside sleeper with breathable mesh sides, lockable wheels and a quick fold for easy setup and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"font-bold\"\u003eSuitable for: \u003c\/span\u003eNewborn up to 5 months old\u003c\/span\u003e\u003c\/p\u003e","brand":"Il Tutto","offers":[{"title":"Default Title","offer_id":52524572279077,"sku":null,"price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/3_5dd3ec49-2ac4-4a1a-bd73-88ab6b58d4c3.jpg?v=1780930271"},{"product_id":"silverette-nursing-cups","title":"SILVERETTE  Nursing Cups","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned to ease the discomfort of breastfeeding, Silverette nursing cups help make the experience more comfortable and soothing for mums.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSilverette nursing cups are the go-to product many new mums wish they had known about sooner, often making a big difference in whether they can continue breastfeeding. The cups work in two ways:\u003c\/p\u003e\n\u003cp\u003ePreventative Measure: Wear them 24\/7 during the first few weeks after birth to help protect your nipples from damage.\u003c\/p\u003e\n\u003cp\u003eHealing Relief: If you’re currently breastfeeding and struggling with sore or damaged nipples, these cups provide soothing, effective healing.\u003cbr\u003eYou may be wondering, how do they really work or how are they so effective?\u003c\/p\u003e\n\u003cp\u003eSilver is naturally antimicrobial, antifungal, and antibacterial, with anti-inflammatory benefits. Best worn 24\/7 between nursing sessions for at least two weeks, they help prevent soreness and infections. What’s even better is how Silverettes keep milk in contact with the nipple, speeding up the healing process.\u003c\/p\u003e\n\u003cp\u003eDesigned to fit perfectly around the areola and nipple, the Silverette’s patented shape allows air to circulate while protecting against contact pain. Lightweight at just 3g per cup, they slip easily under a nursing bra and can be used on their own or with breast pads. Explore our postpartum recovery list for more must-haves to support you.\u003c\/p\u003e","brand":"Silverette","offers":[{"title":"Default Title","offer_id":52524883149093,"sku":null,"price":96.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/Silverette.webp?v=1780933632"},{"product_id":"bumpsuit-the-belly-band","title":"BUMPSUIT The Belly Band","description":"\u003cp\u003e\u003cspan\u003eThe daily uniform of modern motherhood (and beyond)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur best selling high support, postpartum and C-section recovery band is a must have for the hospital bag. This ultra-supportive, compression waist trainer is highly adjustable and constructed with a double Velcro binding system to ensure you are held throughout your core during your healing journey. Compression and \u003cbr\u003ecore support are essential during the months following birth and beyond. This product also works well for daily supportwear and fits under clothing so it can be used as shapewear. A versitile piece that \u003c\/p\u003e\n\u003cp\u003e**Please Note: ALL SHAPEWEAR IS FINAL SALE. NO RETURNS ACCEPTED.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWrap-around style\u003c\/li\u003e\n\u003cli\u003eStretchy, flexible \u0026amp; adjustable velcro straps\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSizing \u0026amp; Fit:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Velcro Waist trainer is one size fits most.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bumpsuit","offers":[{"title":"Default Title","offer_id":52755776405797,"sku":null,"price":155.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/2_0d783daa-8c3a-44ab-80fb-b5f25363f9ad.jpg?v=1783672714"},{"product_id":"unrefined-nutrients-whole-iron-c","title":"UNREFINED NUTRIENTS Whole Iron + C","description":"\u003cp\u003e\u003cspan class=\"nu-flavour\"\u003eIn Haus discount code available in highlights on our instagram \u003ca href=\"https:\/\/www.instagram.com\/naturelhausau\/\"\u003e@naturelhausau\u003c\/a\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"nu-flavour\"\u003eGrass-Fed Beef Spleen + Camu Camu\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"nu-highlight\"\u003eTop up your iron the way nature intended - gently, and from real food.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIron is a nutrient many mothers and growing children need more of, and standard iron supplements can be hard on the stomach. Whole Iron + C takes a different approach: it's a wholefood you eat, not a synthetic isolate - a concentrated, natural source of haem iron\u003cspan\u003e \u003c\/span\u003e(the highly absorbable form found in red meat and organ foods), in a format your body recognises.\u003c\/p\u003e\n\u003cp\u003e100% grass-fed and finished beef spleen, sourced from Tasmanian pasture-raised cattle, paired with organic camu camu for naturally occurring vitamin C, which supports iron absorption. Freeze-dried to keep the full nutrient profile intact, with no fillers, flow agents or synthetics - just two real food ingredients. Swallow the capsules, or simply open them and stir the powder into food.\u003c\/p\u003e\n\u003cp\u003eFor mothers topping up their iron after pregnancy and birth, and for supporting children's normal cognitive development and immune function, it's a gentle, traditional and highly bioavailable way to include more iron in the diet.\u003cspan class=\"nu-flavour\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Unrefined Nutrients","offers":[{"title":"Default Title","offer_id":52762596049189,"sku":null,"price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/UnrefinedNutrients_LIFESTYLE_1_July.webp?v=1783842021"},{"product_id":"yeti-26-oz-rambler","title":"YETI 26 oz Rambler","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"137:1-137:233;8162-8394\"\u003eEasy to flip, sip and carry - especially during the long hours of breastfeeding, when one hand is often all you have.\u003c\/p\u003e\n\u003cp class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\" data-w-wrap=\"normal\"\u003eWhile there are more completely plastic-free vessels available, this is one of the few bottles that genuinely works for breastfeeding mothers who need reliable, one-handed hydration throughout the day.\u003c\/p\u003e\n\u003cp\u003e 769 ML\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003e18\/8 stainless steel\u003c\/li\u003e\n\u003cli\u003eDouble-wall vacuum insulation\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeakproof when closed\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Yeti","offers":[{"title":"Default Title","offer_id":52762634846501,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/YetiRambler.webp?v=1783846178"},{"product_id":"cultiver-cotton-robe","title":"CULTIVER Cotton Robe","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEchoing the signature softness of the Speckle Towel Collection, the Speckle Robe is woven in Turkey from 380 GSM cotton terry - a slightly lighter, more fluid-weight fabric than the towels, designed to drape effortlessly over the body for an indulgent sense of comfort. The lightweight yet plush fabric has subtle flecks of colour woven throughout, creating beautiful depth and interest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-Crafted in Turkey from 100% cotton terry\u003cbr\u003e-380 GSM\u003cbr\u003e-OEKO-TEX® certified\u003cbr\u003e-Soft on sensitive skin\u003cbr\u003e-Quick drying\u003c\/p\u003e","brand":"Cultiver","offers":[{"title":"Default Title","offer_id":52762659717413,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/0035\/0501\/files\/Speckle-Robe-02.jpg?v=1783849042"}],"url":"https:\/\/naturelhaus.com.au\/collections\/new-mum-edit.oembed","provider":"naturelhaus","version":"1.0","type":"link"}